With the growing real estate market, taking new professional headshots seemingly is not high on the list for busy real estate agents. However, professional real estate agent headshots are an imperative part of your marketing toolkit. With a market as hot as it is, you want to take the full asset. Professional real estate headshots benefit in building trust with your clients and growing your client base. Building trust is not adept just by informing potential clients you are relator, but it needs to visually show them who you are. Having a professional visual presence in your marketing materials and online is important.
Why real estate agent headshots are crucial?
Real estate is all about building a relationship with your clients. You authorize a relationship with your client, with other realtors, and with various industry professionals. In-person meetings benefit you by creating an impression. However, in this digitized world, the catalyst to assimilating that initial meeting could be the photo on your website. Studies have revealed that people tend to make initial impressions in just 1/10 of a second. That means potential clients will almost immediately make some assumptions and conclusions based solely on your photo. For that reason alone you require to seriously consider the story your headshot tells.
Whether you feature your headshot on your business card or your website, your picture transmits a lot about who you are. It adverts to your professionalism, your character, and your overall demeanor. As a real estate agent, your professional real estate headshots signal to clients that you are professional, approachable, down-to-earth, and friendly.
What is the pricing for real estate headshots?
Professional headshots cost you about $100 per hour on the lower end and up to $250 per hour or higher for premium packages. Photograph price for a simple headshot can be as low as $50, while a full-blown session complete with outfit changes may hit $1,000 or more. No suitable fee applies to all photographers since portrait rates depend on skills, experience, business type, service area, equipment, editing, and delivery.
Do and don’ts of real estate headshots
Do
Some of do of real estate headshots are such as –
- Keep it fresh – Your headshot should always be current, so make sure to restore it every few years. Most searches start online, so make it easier for assets to recognize you when you meet them.
- Choose a good setting – You need to pick a background setting that works with your branding. For instance, you can use a seaside view if you are selling beachfront properties. If this does not apply, consider a casual office setting.
- Be comfortable – If you are not a suit, and tie kind of person, do not wear a suit and tie. The aim is to wear something you feel comfortable in.
Don’ts
- Do not use props – Posing with a telephone, a sold sign or a pet is a big no-no. It is silly and unprofessional, so steer away from using any props in your headshot. Your real estate headshots should only showcase you, without any distracting objects around.
- Do not use too much editing – It is fine to use Photoshop for some light touch-ups as long as you do not abuse it. Your headshot should be as close to the real you as possible, not a digitally embellished version of yourself.
- Do not strike a pose – Do not let the blitz of the camera fool you. After all, this is not a photoshoot for Vogue. People acknowledge approachable headshots, so choose a comfortable position and just be yourself. No artistic posing is required.
Conclusion
Your real estate headshots are key to your success in an increasingly digital world. As a prospective client’s pursuit for real estate agents online, so you can enhance your first impression with a great headshot. The right headshot can make you seem friendly, alluring, trustworthy, and professional. That is it is worth the investment in the real estate market to make sure that you get your real estate headshot right, on the first attempt. So how can you ensure that your headshot puts your best face forward? Get started with Real Estate Diary today! Our professional retouching will have you on the road to a fantastic new headshot before you know it.
