Your real estate business is unlikely to become successful without generating new leads. The purpose of a landing page is to boost real estate businesses, local advertising campaigns, as well as to get more leads and more sales for their company. Property search landing pages are valuable to real estate businesses as they benefit an individual to boost their local advertising campaigns, allowing them to collect more leads, and to sell more.
Real estate businesses want to perceive that they will build a strong community around their business and that their users show some commitment. By using a property search landing page, one can find out how engaged their audience is, and if their leads are ready to buy or not. This may help them to refine the messaging of their campaigns and if they need a web design or web development firm or advertising agency or not.
Tips for creating a property search landing page
Some of the tips for creating a property search landing page are such as –
Customized to your target audience
Creating a landing page facilitates you to reach out to a certain audience or put emphasis on a campaign that is currently running. A landing page acquiesces you to customize a contact page to add anything you wish. Rather than direct users to your general contact form on your website. This can also benefit you to track where inquiries are coming from and what works best for your target audience.
Headline
Use a catchy headline that will make the user stay on the webpage and enquire. You need to use an open question as a heading as these can generate more user engagement. Using short, catchy emotionally capturing messages using your target keywords is highly favored. This may help you to boost your rankings as well as conversions. Your property search landing page headline will be the first thing users will see, so make sure you take the time to think of the message you want to communicate to your specific target audience.
Design & Content
You need to keep the design as simple as you can. Use your logo and your branding to illustrate consistency and professionalism. Make sure that you use the white space optimally as you do not want too much going on the page to distract the user from enquiring. You need to use the color in your buttons of the landing page that can influence a user’s purchasing decision. As it is seen that, color is one of the most studied marketing aspects that can influence the psychology behind decision making. Some top buttons color examples that you need to include are such as – Red, Purple, Orange, Bright blue, and Yellow.
Easy to read
A property search landing page should be easy and quick to read, as a landing page aims to capture information. You do not need to include too much content which will take the user a long time to read. You need to avoid jargon and keep content simple and straight to the point.
Mobile Friendly
With over 52% of global online traffic coming through a mobile device. Your landing page must be fully operational on mobile and tablet as well as on a desktop. Failing to make your landing page responsive is like hanging up on 50% of your inquiries.
Using short contact forms
Have you ever left a contact form unfinished because you have been distracted by something? Or simply because it was too long? Do not bore your user by asking them to fill in too many fields to fill in. Ask for as little information as you can, any additional information which you need later can be taken from them when you first make contact with them.
Initially, you require to gather some information from users who show interest in your products or service. So simply asking for their name and email address is a good starting point to touch base. After then, you can ask your potential customer/client for their contact number if you both wish to discuss things over the phone. Once the form is submitted, there should be a clear message to illustrate that the user has submitted the form with an auto email response to say that someone will be in touch shortly. Adding a personalized touch such as the recipient’s name can increase the trust of the user even more.
Conclusion
These are some of the tips for creating a perfect property search landing page for your company. We are the experts and we know what works best for the company website. So if you are looking to get more online exposure, you can contact us today on our email id i.e. info@realestatediary.org.
