Creating a Real Estate Agent Website

With the limitations that come with the ongoing pandemic as well as with the competitive nature of the real estate industry, there is never been more of a need for your business to have a strong digital presence. This may include having an optimized real estate agent website. A good website reduces bounce rates and helps an individual to achieve higher conversion rates.

What things does your real estate website need?    

Designing or redesigning a real estate agent website is quite a tough task with a lot of room for creativity, but by benefits of these things, one can easily design or redesign a real estate agent website such as –

Your contact info

Including contact information on any website is a very difficult part of any website, but you will be surprised by how often it is overlooked. Make sure that your contact information is astonishingly easy to locate. One needs to include this information in the footer part of your website, and then create a specific contact page that includes an easy-to-use form plus all of your information. 

Ability to get displayed on any screen size and device

When a real estate agent website automatically acclimates to any screen size by expanding or shrinking, it is called a mobile responsive website. This is one of the most crucial parts of designing a real estate website. Because people are browsing the website from their smartphones and tablets more than ever before. One needs to check with your web designer about your website’s mobile responsiveness. If you are using a template, theme, or any other resource. Then you need to review the description to see whether it is mobile responsive or not.

Search engine optimized content

Your website won’t be very helpful if the potential buyers and sellers cannot find it online. You need to focus on search engine optimization when building your real estate website. Search for the keywords and phrases that people might use when searching for real estate experts like Real Estate Diary. While writing your website, you need to include those phrases in your titles, subheaders, and content. However, do not stuff your website with keywords for the sake of SEO. 

Specific calls to action

What do you want your real estate agent website visitors to do? Do you want them to call you, send an email, and make an appointment or something else? Whatever be your goal, make sure that your visitors know what they are supposed to be doing. Calls to action do not need to be complicated, either. For example – Simply writing, “Call today to learn more about the real estate market in your town” can be a clear and effective Call-To-Action.

Include testimonials from various satisfied clients 

Testimonials are one of the outstanding ways to convert casual online browsers into solid leads. Social proof is one of the powerful tools and people automatically trust someone who can demonstrate a track record of satisfied clients. You need to create a page for the testimonials, and can also include them throughout your website. Try to include some of your sidebars in your testimonials. When you combine these testimonials with the other four important pieces listed here. You will be well on your way to turning your website into a lead generation powerhouse.

Why does every real estate agent need to have a website?

These are some of the points that show why every real estate agent needs to have a website such as –

Build awareness and online presence of the real estate business  

In today’s world, the internet has become an important tool in the home search process. Real estate agents who do not have a real estate agent website or listing may be missing out. Although most real estate agents rely on their leads from referrals and repeat business. It is important to utilize a real estate agent website to establish name recognition for brand awareness. In the long run, marketing and advertising agent’s brands result in more business. 

Generate quality leads

According to the statics, it is seen that 62% of agents spend at least an hour a day on marketing and advertising. While 60% of agents prospect for leads daily while 26% devote several hours a day to prospecting the leads. This is a lot of time chasing leads in this demanding professional line of work. So, real estate agents can team up with digital agencies to build strong marketing strategies and accomplish quality leads for the site.

For the long term, content and inbound SEO marketing can be enforced for organic growth. For immediate lead generation, paid marketing such as PPC coupled with significant landing pages is the better plan. Regardless of the marketing tactics, real estate agents can free up their beneficial time to close more sales and generate more revenue. In addition to this, agents who add more value to their services for existing clients will be compensated with more referrals and repeat business.

Increase credibility and branding

Most real estate agents accredit that using the website of a well-known real estate firm is ample for an online presence via a single-page profile. However, there are some issues with this approach such as –

• When any buyers or sellers visit the real estate firm’s website. They are visiting a real estate agent umbrella brand rather than an agent’s brand. This means that an agent relies on an umbrella brand to attribute the lead and that agent is not in control of this. In addition to this, a real estate agent can be accosted with other real estate agents in the umbrella brand for the same business.
• When an agent chooses to leave the umbrella brand. It will require that agent to start his/her online presence over which takes time to build their site. With a website in the agent’s brand, this is to abstain since the established online presence is tied to the agent brand instead of the agent umbrella brand.

To have a service education

Everyone wants to have a solution to solve their problem, rather than being sold on a product or service. This mindset is not different for buyers and sellers. Real estate agents with a real estate agent website can increase their values for their clients by endeavoring valuable information to help guide the buyers or sellers throughout the buying or selling process. This ensures that the agent’s website has updated listing, community resources, FAQ, and contact information. Educating the buyer or seller and explaining how real estate agents endeavor their services can build trust, rapport and earn agents more business. 

Wrap Up

Based on the requirement and goals of each agent’s business, the look and necessities of each website will inevitably vary. No matter which design you prefer, hopefully, the above real estate agent website endeavors inspiration and possibilities for your website.

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