The real estate industry is in an out battle for agent recruiting and retention. This is one of the most decisive areas of focus and the single biggest challenge for most real estate companies. Before you make a recruiting call or send an email, you must first analyze what type of agents you are prepared to support in your organization.
Agents in different phases of their real estate career have different requirements. If you are not prepared to support their unique requirement, then you will have trouble recruiting them, and even more trouble convincing them to stay with you for more than a few months.
Why a recruiting plan is necessary for any team and brokerage?
Many teams and small brokerages do not see the value of having a recruiting plan. They believe that if they endeavor good service for their agents, the agents won’t leave them and other agents will be attracted to their company. This, unfortunately, is not true. Teams and brokerages may also think that deliberately staying small acquiesce them to avoid having to add real estate agents.
The real truth is that over time, all real estate teams and mortgage brokerages may lose agents. Whether you lose them to the competition, the fact is no matter how good you are, you are going to lose agents. This loss will impact the success of your team or brokerage as fewer agents. It means lower potential revenue, and reduced revenue means fewer services for your remaining agents.
This may lead to agents being accessible to other recruiters, or worse, actively searching for greener pastures by shopping other brokerages. Therefore, you require to have a plan for agent recruiting even if it is only to add two to three agents a year in your esteemed organization.
Ways to recruit real estate agents
Some of the ways by the benefit of which one can recruit real estate agents are such as –
1. Turn your agents into raving fans
When recruiting real estate agents to your company, the first question that strikes your mind is why do the people who work here today like working here? What is it about our company that makes people want to join and continue to work with you? There may be multiple reasons for this. Make sure you truly understand why your agents are your raving fans, or if they are not. How you can turn them into raving fans is the single most crucial thing you can do to develop a brag-worthy reputation that should be the cornerstone of your agent recruiting efforts.
There are some things that you can do to increase real estate agent engagement and listening to your agents and asking for feedback is a great first step.
Stepping into their shoes is step one and creating a positive, ever-lasting experience is step two. Walk through your company to see how agents distinguish their experience in dealing with you from start to finish. What do you administer to your agents? To be successful, it is crucial to have a deep understanding of your customer and your customer is your agent.
2. Engage your sphere
One of the most compelling ways to recruit new agents to the real estate business is to stay on top of the mind. With the people who already know you and are more likely to trust what you have to say, your sphere of influence. Your sphere is your personal and professional network, such as your family, friends, and people you know through affiliations like school, work, church, sports, and many more. Your sphere of influence also encompasses your current agents and employees. The key to engaging your sphere is to create content that will resonate emotionally with them. You should be personalizing what you are sending your sphere, actively having conversations, and further building your relationships with them.
3. Tap into your agent’s spheres of influence
Look for opportunities to connect with your sphere on a personal level. Sending personalized emails and cards to your sphere is highly favored. For content like social media content though, look for opportunities to celebrate people in your sphere publicly. So others can entice them too and your message both resonate more and gets in front of even more people. The more you can tap into your sphere. The quicker you can grow your company’s exposure, and create interest that builds trust and eventually leads to action.
4. Use targeted advertising campaigns
Online advertising can be highly adequate in reaching a specific audience with a message that is tailored to them, at the right time, in the right place, and at the right frequency for that message to reverberate with them. For agent recruiting, online advertising can be particularly effective as Google, Facebook, Instagram, avow for highly granular targeting. Apart from this, it may include targeting based on past behavior, such as people who visited your business website, interest, such as job seekers, and email list, which is where your website database comes in handy.
You can benefit your contacts to create separate advertising campaigns targeting specific sub-segments of your sphere. Such as current agents, people who would make good agents or people who may know people who would make good agents, and assist them with messaging specific to them.
5. Get creative and diversify
A lot of people we talk to about agent recruiting acknowledgment some of the strategies to meet new people, or not even “meet” them, but just start contacting them. We often see a company’s cynosure on just known. Top-producing real estate agents and if that is your thing, great, but then you should not be emailing all agents. If you are emailing all agents, then you are likely missing out on the hundreds of highly qualified candidates in financial services, marketing, and adjacent industries.
The key to a compelling agent recruiting strategy is to compute quality over quantity, get creative, and diversify. User intent optimization also relies on a truly omnichannel experience, meaning what your potential customers, or agents, experience when they are on your website or see one of your ads is persistent with how you represent yourself when you talk or meet in person. User intent optimization encompasses everything from auto-optimizing how much you are willing to pay to reach certain people based on how likely they are to be a future agent to tailoring the messaging they see in an Ad to emailing them illustrate follow up based on the last activity they took to enlist with you, such as favoriting a specific listing.
Wrap Up
These are some of the few ways by the benefit of which one can leverage agent recruiting and retain top real estate agents. Contact our team to learn more and confer how we can aid you with your recruiting goals.
FAQ’s
Recruitment agencies act as the bridge between employers and employees, handling the tasks of identifying top talent, vetting candidates, and presenting the top candidates to the clients.
Recruiting a real estate agent is a very stressful job, thankless and full of shockingly abrupt highs and lows. So one needs to pay attention, read on and start planning for the future.
